BUYER & TRAINER SURVEY 2006
SIRECAM
Level 1, 1503 Malvern Road, Glen Iris VIC 3146
P: 03 9824 7744 F: 03 9824 7766 Email: tfullarton@sirecam.com
Name:

Position:

Organisation:

Email:

Phone:

Mobile:

Addresses:

State:

Postcode:

1. Do you use Sirecam online via www.stallions.com.au

2. Do you use Sirecam online via www.inglis.com.au ; www.magicmillions.com.au or www.nzb.co.nz

3. Do you use Sirecam yearling video footage to preview the sale catalogue?

4. Do you use Sirecam yearling video footage to assist you in selling the yearling to your clients post sale?

5a. Do you refer your clients to Sirecam yearling video footage leading up to and during the sale when trying to entice them to purchase the horse?

5b. If No - have you considered using Sirecam video footage as a tool to direct your clients online to view the horse to entice them to purchase a share, or provide you with a higher budget to purchase the horse?

6. Have you inspected and/or purchased a horse as a result of using Sirecam video footage as an inspection tool?

7. Would you use Sirecam's services to film video footage of horses you have purchased at the sale for use on your website; production of promotional DVD's for your clients and mini-video clips for email purposes at a fee of $150 plus GST per horse?

8. Would you use Sirecam video footage to promote the sale of a tried horse. This footage can be of a horse working and/or parading - either to the local market or to international buyers?

9. If Sirecam video footage could be directly loaded to a secure website where you can direct your clients with a password, would this assist in the sale of a yearling or tried horse?

10. Do you have high speed broadband connection on your office or home PC?

11. Would you like to continue to receive the Sirecam DVD-Video for the 2007 Yearling Sale Series?

12. Do you have enough time to look at the DVD-Video if it arrives 2 weeks prior to the commencement of the sale?

13. Would the DVD-Video and/or website service assist you whilst attending the sale as a reference tool (in the evening/non-sale days)

14. Would you use Sirecam video footage in the future if you have not used it before?

15. Did you use the Sirecam website or DVD-ROM for:   [Tick All that Apply]





16. Did you use the Sirecam footage or watch the Sirecam DVD-Video for Inglis Australian Easter Yearling Sale

17a. What benefits do you think Sirecam yearling video footage provides buyers?


17b. What format do you prefer?   [Tick All that Apply]

18. If you have used Sirecam video footage - do you have a comment on the following:

18a. Quality of video footage


18b. Quality of representation of the horse (does it look like the same yearling you inspected; did it give you a good idea of the type of horse you were looking at)


18c. Do you believe it assists when viewing horses by first season sires, or a sire you don't know much about?


18d. Do you believe it assists when looking at horses from familiar families? (ie. when you train/ed the brother, sister or dam?)

19. Would you look at video footage of:   [Tick All that Apply]

20. Do you have any other comments:

MEDIA SURVEY - Please indicate where you obtain your racing and breeding information

21a. Publications   [Tick All that Apply]



















21b. Television   [Tick All that Apply]

             


             



21c. Internet   [Tick All that Apply]



















21d. Radio   [Tick All that Apply]






21e. What time do you listen:   [Tick All that Apply]



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